Monday, January 13, 2014

Corporate English Training: Ten Reasons Why do Businesses Need This?

What do we know about Corporate English or Business English?

In a very competitive business market, there is a huge need for business professionals to be knowledgeable and experts in their fields. Moreover, what makes these professionals more cut-throat in the industry is the expertise in using the English language. Corporate English, also called as Business English, is an advantage to in a very competitive global market. Through this program, companies and industries will realize the importance of efficient language skills for their staff. Is knowledge on Corporate English really necessary?

The company’s success depends on the people working for it. One’s productivity has a big impact on the status of the company; hence, it is best for any employers to hire people good at English. Here are ten things why businesses need to study Corporate English:

1. Increased Productivity

People who can understand each other work well together. International companies have different staff from different countries worldwide. If these people speak English, they will be able to work together efficiently on team projects. In addition, there will be easier communication from the supervisors down to their staff members.

2. Media Relations

Businesses need advertising to promote their products. Communicating with Public Relations and Adverting companies will flow smoothly if both parties come to good agreement. Imagine a client demanding a specific kind of publicity for a product and this has not been met. As a result, there will be miscommunication on both parties. To improve media relations, having someone fluent in the English language is necessary.

3. Better Customer Satisfaction

As what they always say, “Customers are always right.” Hence, how will you be able to make them satisfied if you cannot understand them when providing services? This is the very reason why companies get people who can speak English well as front liners for customer service. To maintain good relationship with customers, a good communication relationship should be practiced.

4. Business Partner Relations

Finding the right partners and investors is important in any business. Thus, most companies seek foreign investors to help with their company. English is known to be spoken in many countries know; therefore, it is important to close deals with the help of the English language.

5. Employee Relations

The loyalty of employees to a company relies on how the company takes care of their hires. Maintaining this relationship through constant communication gives an impression that the company is concerned with their workers. Moreover, miscommunication in companies will be prevented if they speak a language spoken by many which is English.


6. Employee Collaboration

Though they might be seen as a single unit, employees work together for the company’s success. To have a good relationship and avoid any problems within employees, it is best to have people to be speaking English.

7. Global Market Advancement

A company who can market their products better because of the knowledge in English gains more profit. Indeed, clients will be more encouraged and persuaded to patronize a company’s products and services when they can understand the service they are giving.

8. Crisis Management

Whether it is employee to employee or customer to employee, resolving issues in English is easier. It will improve relations between these people and will help build a good reputation for the company as well.

9. Confidence in handling global matters

People are more confident in dealing with different kinds of situations – from giving presentations to taking bigger job responsibilities – when they are proficient in the English language.

10. World Recognition

As many customers and clients become familiar with a company, the more loyalty and investment they get. Ever wonder why some companies become very popular all over the world? It is because they deal with their clients and have global marketing in the English language.

Simply put it this way, the knowledge of hires in a company in the English language results to a high productivity in the company. Hence, it is an advantage for these industries to have people working for them who are good English speakers.

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